This Privacy Policy (“Policy”) describes how Belong, Inc. and its related companies (“Belong”) collect, use and share personal information of consumer users of this website, belonghome.com, our related sites where this Policy is posted (collectively, the “Site”) and our mobile application (the “App”). The Site and the App are collectively, the Services.

Personal information means any identifying information, usually your name in combination with another identifier, such as date of birth, postal address, email address, telephone number, or government-issued identification number. Personal information does not include anonymous or aggregated data that can no longer be used to identify a specific person, even if combined with other data. The specific definition of Personal information varies from one jurisdiction to another.

We may change this Policy. If we make any changes, we will change the Last Updated date above. Your continued use of the Services constitutes your agreement to our then-current Policy.

WHAT WE COLLECT

We collect information about you in a range of ways.

Information You Give Us. We collect your personal information when you sign up for a mailing list, create an account as a member, including but not limited to a homeowner or resident, contact us via email, call or text, use our live-chat feature, refer a potential member, submit an application to rent a residence listed on our Services, or as part of other online services.

The information we may collect includes, but may not be limited to:

• Name, email address, phone number, mailing address, social security, date of birth, gross monthly income, contact information, credit score, background check, driver’s license or government issued ID for verification
• Geolocation data
• Internet or other similar network activity, such as IP address, browsing history or information on a user’s interaction with our Services
• Commercial information, such as records of residences listed or leased
• Financial information, such as your bank account details, and other financial information
• Professional information, such as your employment status and references
• Demographic information, such as your gender and occupation
• Content of your communications, such as emails, texts, calls or chat transcripts
• Inferences drawn from other personal information, such as profile information reflecting a person’s preferences

We may also collect information from you when you register for a referral or sign up as a member using account credentials from third-party services such as Google, Facebook or Apple (“Single Sign” or “SSO”). If you choose to use SSO, we will receive certain information such as your name, email address, and any other information that you authorize us the provider of the SSO to share with us. We use this information to provide the Services to you and communicate with you. We do not control their privacy practices, so please refer to the terms of use and privacy policy of the SSO. You may disconnect your SSO account from our Services by contacting us.

Information We Get From Others. We may collect personal information about you from other sources. We may add this to personal information we get from this Services.

Information Automatically Collected. We automatically collect log information about you, your computer, and your mobile device. For example, when visiting our Site, we log your computer operating system type, browser type, browser language, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times, IP address, and information about your use of and actions on our Services. Similarly, when using or visiting our App, we log information like your phone’s operating system, how long you spent in the App, device model, and information about your use of and actions on our App. 

Cookies and Tracking Technologies. We may log information using "cookies" and other tracking technologies. Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Services. This type of information is collected to make the Services more useful to you and to tailor the experience with us to meet your special interests and needs. See Cookies, Pixels, and Other Tracking Technologies Section for more information.

USE OF PERSONAL INFORMATION

We use your personal information as follows:

• to operate, maintain, and improve our sites, products, and services.
• to respond to comments and questions and provide customer service.
• to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages.
• to communicate about promotions, upcoming events, and other news about products and services offered by us and our selected partners.
• to tailor content and personalize user experience on our Site
• to send or initiate direct marketing programs, such as newsletters or information about new products or services we are offering; using content from social media platforms where users discuss our products or use a hashtag related to our products.
• to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.
• as required or appropriate to comply with the law or a legal proceeding.
• to provide and deliver products and services customers request.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose personal information as follows:

• when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
• for legal, protection, and safety purposes.
• to comply with laws.
• to respond to lawful requests and legal processes.
• to protect the rights and property of Belong, Inc., our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.
• in an emergency situation. This includes protecting the safety of our employees and agents, our customers, or any person.
• with our service providers who assist us in operating our business, like our payment facilitators.

PAYMENT DATA

We may use Plaid Technologies, Inc. (“Plaid”) to verify your bank account, confirm you bank account balance, view your bank account transactions, and confirm your identity. We only share your information with Plaid in accordance with this Policy. Information shared with Plaid is treated by Plaid in accordance with its privacy policy, available at https://plaid.com/legal

COLLECTING INFORMATION FROM CHILDREN UNDER THE AGE OF 16

 Our Services are not designed or targeted for children, and we do not knowingly collect, maintain, or use personal information from any person under the age of 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we may delete such information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Policy by instructing their children never to provide personal information on our Services without their permission. If you learn that a child under the age of 16 has provided us with personal information in violation of this Policy, then you may alert us at hello@belonghome.com. We will take reasonable steps to delete that information as quickly as possible.

INFORMATION CHOICES AND CHANGES

Emails and Marketing

Our marketing emails tell you how to “opt-out.” If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you. You may send requests about personal information to our Contact Information below. You can request to change contact choices, opt-out of our sharing with others, and update certain types of personal information such as your email address through your account or by contacting us directly.

On the App, users may enable Belong to send push notifications about updates to their account. Push notifications may be enabled or disabled through your device settings.

SMS Communications

By providing your phone number, you consent and agree to opt-in to receive text messages. Message frequency depends on the transactional messages and marketing, and other services provided.  You may opt out of receiving text messages by replying “STOP” to any message you receive, or you can opt out of these communications by contacting us at hello@belonghome.com and sharing the phone number that you would like to opt out. You may also reply “HELP” for help. Message and data rates may apply.

We may disclose your SMS opt-in or consent status, with affiliates or third parties that help us provide our messaging, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages. We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes.

COOKIES, PIXELS, AND OTHER TRACKING TECHNOLOGIES

We use cookies, pixels and similar tracking technologies to track the activity on our Services and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. The technologies we use may include:

Pixels

Pixels are small transparent images embedded in a site, email or ad and may provide information to platforms such as Google, Meta or TikTok, who may combine your information with other information they have about you. We use Pixels to automatically collect information when You visit our Services. These technologies usually track advertising preferences from site to site, and gather data about a users’ browsing habits to improve the user experience.

We use the following types of cookies:

• Necessary cookies: These are cookies that are required for the operation of our Site and under our terms with you. They include, for example, cookies that make use of certain Services offered through the Site.
• Analytics and Performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it, the bounce rate and traffic source. This helps us for our legitimate interests of improving the way our Site work, for example, by ensuring that users are finding what they are looking for easily.
• Functional cookies: These are used to recognize you when you return to our Site. This enables us, subject to your choices and preferences, to personalize our content, greet you by name and remember your preferences (for example, your choice of language or region).
• Advertising cookies: These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information subject to your choices and preferences to make our Site and the advertising displayed on it more relevant to your interests.

Disabling Cookies

As a reminder, cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. Cookies and other technologies may also be used to measure visitors to the Services and  overall performance, as well as assist us with marketing on other platforms.

You will not be able to opt-out of any cookies or other technologies that are “strictly necessary” for the Services. However, you can control and/or delete non-essential cookies as you wish – for details, see www.aboutcookies.org. You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a website, including ours, and some services and functionalities may not work. Alternatively, you may choose to enable the Global Privacy Control to automatically communicate your opt-out preferences to us when you use said browser.

Where you have not set your permissions, we may also separately prompt you regarding our use of cookies on the Services through a cookie pop up or banner. Some of the advertisers that use advertising cookies for us may participate in the Digital Advertising Alliance (“DAA”) (see http://optout.aboutads.info/?c=2&lang=EN) or the Network Advertising Initiative (“NAI”) (see  http://www.networkadvertising.org/choices/).

Google Analytics

We use Google Analytics to help create reports and statistics on the performance of the Services. Google Analytics collects information such as your IP address, device type and operating Site, referring URLs, location and pages visited. If you don’t want Google Analytics to be used in your browser, you can install the “Google Analytics Opt-Out Browser Add-On,” provided by Google. When you engage in a transaction with us or click on certain features, we will use a hashing algorithm that protects your personal information before we send it to Google for analytics and matching purposes. For more information on this process, please see How Google Uses Enhanced Conversion Data.

YOUR PRIVACY RIGHTS

Depending on your location, you may have certain rights with respect to your personal information. Under applicable law, you may request: 

• Access to whether we are processing your personal information, how to access that information and to receive a copy of your personal information.
• Correction of your personal information that is inaccurate.
• Deletion of your personal information.
• Opt out of the sales of your personal information and the processing of your personal information for the purposes of providing you with targeted advertising, and profiling in furtherance of decisions that produce legal or similarly significant effects.
• Opt out of processing of your sensitive personal information for purposes other than what is necessary to provide our Services.
• Limit the use of sensitive Personal Information: You may have the right to limit the use of sensitive personal information when such use goes beyond that which is necessary for providing the Services or certain other permissible purposes. We do not process sensitive personal information for purposes other than to provide the Services.

Right to appeal. At times we may be unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request via emailing hello@belonghome.com.

The exact scope of these rights may vary by state. To exercise any of these rights, or to appeal a decision regarding a consumer rights request please contact us at hello@belonghome.com. Please note that we may need to authenticate your identity before your request can be processed, providing us with 2-3 pieces of personal information which we will match to the information we maintain about you. For authentication, you may be asked to provide certain personal information that we will match against our records. You may designate an authorized agent to make a request on your behalf; however, you will still need to verify your identity directly with us before your request can be processed.

Non-Discrimination

We will not discriminate against you in a manner prohibited by the applicable state privacy laws because you exercise your privacy rights. While you may request to delete your personal information, such deletions may affect our ability to offer the Services to you.

DO NOT TRACK AND GLOBAL PRIVACY CONTROL

We may track users’ use of the Site, but do not track users across third-party websites. We do not currently respond to browser Do Not Track (DNT) signals. For more information on DNT settings generally, please visit https://allaboutdnt.com. We honor the Global Privacy Control.

INTERNATIONAL DATA TRANSFERS

Our Services are targeted to users in the United States. We are located in the United States, and the personal Information collected through the Services will be processed in and subject to the laws of the United States, which may not provide the same level of protection for your personal information as your home country.

By sending us personal information, you agree and consent to the processing of your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries (particularly the European Union), and to the processing of that information by us on servers located in the United States, as described in this Policy.

We have implemented safeguards we believe are designed to ensure that the personal information we process remains protected in accordance with this Policy, including when processed internationally or by our third-party service providers. The safeguards we may take in our discretion include, for instance, entering into specific agreements in connection with any onward transfers of personal information. We may implement other mechanisms and take similar appropriate safeguards with our third-party service providers.

THIRD PARTY WEBSITES AND LINKS

Our Services may contain links to other websites. These websites may have privacy policies different from our Policy. The Services may also contain certain social media icons or widgets like Facebook, Instagram, LinkedIn and Twitter (X). Although you can view the material we have linked to, you may have to create an individual account or register to use these third-party social media sites to use interactive features. Any interaction on social media or other third-party websites is governed not by this Policy but by the terms of use and privacy policy of the particular platform.

SECURITY AND DATA RETENTION

We make reasonable efforts to maintain administrative, physical, and technical safeguards for all personal information collected on our Services, designed to protect your personal information from unauthorized access and against unlawful processing, accidental loss, destruction and damage. Unfortunately, the transmission of information via the internet is not completely secure, we cannot make any guarantees as to the security or privacy of your personal information.

We retain data collected from you only for as long as necessary to complete the purpose for which it was collected, or as otherwise may be required by applicable law.

CONTACT INFORMATION

 We welcome your comments or questions about this Policy. You may also contact us at our address:

 hello@belonghome.com

Belong, Inc.

1172 S Dixie Hwy Suite 483

Coral Gables, FL 33146